Launching a PPC Campaign

This weeks article is from a Auto Body Shop out of Boise Idaho and speaks about setting up a successful PPC campaign.  Thank you for your contribution.

There are many factors that determine the success or failure of a PPC (pay per click) campaign and one of those is the time when you launch. In fact, many campaigns which would have been successful have failed simply because the person who performed the launch did so at the wrong time. Quite regrettably, the mistakes made at the launch might prove impossible to correct at a later date.
A good PPC campaign is likely to show fruits after a short period of time and it would therefore be a grave mistake to launch your campaign after your peak season. The reason for this is pretty obvious – since you have just gone past the most important selling season, there isn’t much you expect to gain from a marketing campaign and your ad money will be wasted.
For similar reasons, a campaign launched in the middle of the season is also unlikely to be effective. Since you have no way of telling when the campaign will start to show results, launching mid-season might mean that the peak season could be over by the time when your campaign starts to take effect. To save your marketing money, it helps to study the seasons properly and to launch way before your peak season begins.
When you launch a PPC campaign you need ample time to see its results. Should you then launch when you have inadequate time, chances are that you’ll fail to take the immediate remedial measures that could make your campaign successful. That is why it would be unwise to launch late in the week or month or when you are just to go on vacation. Launching in such periods will affect not only your reporting efforts but also your ability to compare the results of the campaign from one month to the next.
The launch of a successful campaign needs to be carefully thought through and it’d therefore be a grave mistake to launch under pressure.
Pressure can come in many forms. You might be pressured to re-launch after performing dismally with a campaign. The trouble with succumbing to this kind of pressure is that you might not have taken any corrective actions to make your new campaign different from the preceding one. You should therefore take your time to find out what you did wrong and what corrective actions you need to take. Seeking professional help before re-launching might prove useful.